In Sickness and in Health: Two Married Alumni Share Their Experiences with Mental Illness
Problem:
Georgetown Alumni News was interested in publishing an article on alumnus author’s book about caring for a spouse with bipolar disorder.
Action:
I led an effort to tell a balanced story about both spouses’ experiences with mental illness by interviewing the alumni separately.
I read the book carefully in order to gain enough background information for the article so that I could ask the alumni informed and sensitive questions.
I worked with our digital channel strategy team to promote both spouse’s social media channels, in order to raise awareness for mental health advocacy and draw readership to the book.
Result:
Both alumni were very happy with how their life stories were portrayed.
They were excited to cross-promote the article, which reached a wider audience and earned positive feedback from university leadership.
Read “In Sickness and in Health Two Married Alumni Share Their Experiences with Mental Illness” on Georgetown Alumni News.
Photo courtesy of the Georgetown University Office of Advancement