Corporate Social Responsibility Communications Consulting for Dafero
Problem:
A member of the Georgetown Venture Lab, Lina Zdruli, was struggling with how to raise awareness for her social enterprise, Dafero, and its corporate social responsibility initiatives. Dafero is a startup that produces date spread while providing employment opportunities and financial education for refugees and survivors of human trafficking.
Action:
Through Georgetown’s Corporate Social Responsibility (CSR) class, Shana Inofuentes, Jiachen Xu, and I provided pro bono communications consulting to Dafero.
In conversation with Zdruli, our team researched Dafero’s strengths, weaknesses, opportunities, and threats.
Building from this research, we identified strategic media targets, multimedia assets, partners, and event hooks for a joint media campaign.
Finally, we synthesized this information into key messages, themes, and mission & vision statements—all of which we incorporated into concise pitches for customers and reporters.
Result:
We presented concrete recommendations for how Dafero can build its external media kit to execute a strategic CSR communications plan. We solicited feedback from Zdruli and a panel of CSR experts, who gave us constructive suggestions. We delivered a robust final report to Zdruli, who found it extremely useful and plans to use it in the development of her business.
See presentation: External Media Kit: Strategy that Empowers
Testimonials:
“Kate Colwell, Shana Inofuentes, and Jiachen Xu exhibited excellence in research, understanding of a client's needs, and ability to analyze and anticipate the market in their consulting project for Dafero. I was particularly impressed by their ability to create a specific and concise plan on a tight budget, their speed of delivery, and their analysis of the market in which we operate, within their corporate social responsibility communications strategy. I am excited to incorporate their recommendations—of building social enterprise and NGO partnerships, reaching out to strategic media targets, and developing customized reporter pitches—into my business going forward.”
—Lina Zdruli, Founder and CEO, Dafero
Download the report: Dafero External Media Kit Strategy
Photo credit: Dafero