What Goes Into a Spotify Ad?

Problem:

My class project group in Fundamentals of Technology needed to create a poster for our final presentation on Spotify’s advertising algorithms, but no one knew graphic design.

Action:

  1. I taught myself how to use Canva, a digital graphic design platform.

  2. I designed many iterations of the poster, incorporating feedback from professors and student peers.

  3. I worked with my teammates to design a seamless presentation using the poster as an anchor.

Result:

The poster conveyed our findings with symbology instead of words, which prompted productive audience questions during our project showcase.

View the poster design.

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Marine Veteran & Hoya Author Craig Grossi (G’16) with Fred